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Personal Statement
Being brought up in Beijing in an educated family, I was fortunately given the best education in China. In my childhood I preferred reading books to? ?satisfy my curiosity. I never ceased to contemplate over the questions I encountered. Such objects as history and psychology had a special fascination to me and my knowledge of social science as well as interest in this field was increasing rapidly. Gradually, my interest and curiosity becomes commitment toward business studies.
As a high school student in China, I had to concentrate on the College Entrance Examination (CEE), even so, books not related to the exams were never excluded from my life. Unfortunately when I was admitted to Peking University with an outstanding CEE result in the millennium year, a frustrating period began. I enrolled in the department of electronic and information technology. Although I am interested in, I was not allowed to study social science because of the pressure from the social atmosphere years ago. Any attempt to persuade myself to focus on my major was failed at the beginning of my college life. After several terms, I realized that I would never be interested in being a scientist or an engineer. At that moment, I lost my direction and objectives.
My persistence in reading saved me from the dark situation. As a matter of fact, I enjoyed reading the books included Encyclopedia Americana, “History Study” by Toynbee, and some magazines of marketing and advertisement. I began to notice something interesting: Why do we prefer this product to another? Why some company could sell more than others do? Why companies spent so much money on advertisement?
With the questions in my mind, I started to read many relevant books. I was lucky to read “The End of Advertisement As We Know It” by Sergio??Zyman, who disillusioned those addicted in the myth of advertisement and pointed out sharply that advertising is not an art but a part of marketing, the final goal of which is merely earning money. I even sat before a television just to analyze advertisements. Studying by? ?myself for more than 1 year, I answered some of my questions when more questions were found. Moreover, I began to design advertisements myself for some products as if I had been a manager; definitely I was increasingly interested in what I was doing. By December, 2002, I have finally determined to take marketing as my career instead of IT. To answer the unsolved questions and accumulate more relevant knowledge, I decided to find some part-time job and read more books after my graduation.
At that time, The president of Advertising Association of PKU offered me an opportunity to participate in an training held by a famous Japanese company ，DENTSU，in Renmin University of China in Nov ,2003. During in-depth discussions with some b-school students of the project, they all encouraged me to pursue my future career in business field because of my intellectual ability and the brand new ideas I mentioned. Also I have learned the strong character from the employees. I appreciate this experience and now I have assumed the duty as one of the leaders of Advertising Association of PKU.
Practical experience related with business is not the only thing I am interested in, providing contribution to the society is equally important from my part.In Oct, 2003 I joined PKU Loveheart Society. In the association I participated in two activities: The main role for me in the association is teaching in certain primary schools founded by individuals that offer educational opportunities to pupils whose family could hardly provide any basic financial support for their education. At the same time, we visit advanced people in a nursing home every weekend to accompany them. Nothing could stop me continuing those meaningful actions until now because my whole life is being enriched, thus I am endowed with many truehearted friends who are sharing the same ideal with me: to be a successful person in order to help those who need help.
In addition, Kungfu and computer（3D MAX） are important elements in my life as well.
Market in China is vast and growing rapidly but not mature，so it calls for more professionals with not only proper knowledge but also business ethics. I have got enthusiasm about marketing and boast creativity as well as diligence, but pursuing a higher degree is a wise choice. City University was recommended by my friends. I am firmly convinced that your admission will be my first step of success. I look forward to studying there because it will make my dream come ture，being a successful businessman to help the poor.
推荐信1，外教
I wholeheartedly recommend?to be admitted to your university. He is a very determined student who has excellent inter-personal skills and is a credit to Beijing University. I have got to know him one year before through his involvement with the university’s Love Heart Association. Every week he teaches with me at a school for the children of migrant workers on the outskirts of Beijing. He is clearly loved by the students there and he also has the respect of his fellow students at Beijing University.
A very independent thinker, he enjoys reading widely and will have no problems keeping up with the demands of a postgraduate course. He is under no illusions about how hard he will have to work and plans to use the next six months to undertake preliminary course reading as well as improve his English. He is clearly committed to helping people less fortunate than himself and wants to contribute to Chinese society as much as possible in the future. I wish him all the very best for the future and am sure that he will be a great asset to your university.
推荐信2，我老师签字的
has successfully graduated from Peking University in June, 2004. I have known him for more than one year and I was his teacher who instructed him to finish his dissertation. His diligence and creativity impressed me, and he is always ready to give out new ideas. His dissertation, for instance, showed this attribute. Although he was not a preeminent student in our department, I am certain that he is promising.
? ?
He shows his intense desire to take marketing instead of IT as his career, when chatting with me, he often mention his opinions in the field. In deed, he has been reading relevant books and proved his ability to study all by himself. Although sometimes he is puzzled by frustrations and too cautious, I am firmly convinced that he will do his utmost, and, he will be surely suitable for further study. So I strongly recommend him to you.
