Aiming for customer delight is all very well, but if services do not reach the high level promised, disappointment or worse will be the result. This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example, “I know how you must feel”), and possible solutions (replacement, compensation or whatever fairness suggests best meets the case).
Airlines face some of the toughest challenges over customer care. Fierce competition has convinced them at that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather, unclaimed luggage and technical problems.
For British Airways staff, a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times. They are trained to answer quickly, with their names, job title and a “we are here to help” attitude. The company has invested heavily in information technology to make sure that information is available instantly on screen.
British Airways also says its customer care policies are applied within the company and staff are taught to regard each other as customers requiring the highest standards of service.
Customer care is obviously here to stay and it would be a foolish company that used slogans such as “we do as we please”. On the other hand, the more customers are promised, the greater the risk of disappointment.
50. We can learn from Paragraph 2 that _______.
A. complaining customers are hard to satisfy
B. unsatisfied customers receive better service
C .satisfied customers catch more attention
D. well-treated customers promote business
51. The writer mentions “phone rage”(Paragraph 3)to show that ________.
A. customers often use phones to express their anger
B. people still prefer to buy goods online
C. customer care becomes more demanding
D. customers rely on their phones to obtain services
52. What does the writer recommend to create customer delight?
A. Calling customers regular. B. Gibing a “thank you “note..
C. Delivering a quicker service. D. Promising more gifts.
53. If a manager should show his empathy (Paragraph 6), what would be probably say?
A. “I know how upset you must be.” B. “I appreciate your understanding.”
C. “I’m sorry for the delay.” D. “I know it’s our fault.”
54. Customer delight is important for airlines because ________.
A. their telephone style remains unchanged
B. they are more likely to meet with complaints
C. the services cost them a lot of money
D. the policies can be applied to their staff
55. Which of the following is conveyed in this article?
A. Face-to –face service creates comfortable feelings among customers.
B. Companies that promise more will naturally attract more customers.
C. A company should promise less but do more in a competitive market.
D. Customer delight is more important for air lines then for banks.
【解析】
50. 答案D。本题要求我们在第二段中找答案，也就是说四个选项都是出现在此段，在看完第一段内容之后，其实对于文章整体的主题思想会有一个粗略的把握。第二段中出现了两类人，一类人受到好的服务会跟其他12人讲，而受到差的服务的人就会跟20个人说，所以受到好的服务的顾客会提升公司业绩。
51. 答案C。根据该词组的字面意思，手机的愤怒，很多学生会选择A，但是看后文说了很多关于手机服务受阻的情况，引起了顾客很多的抱怨，所以让商家明白，对顾客满意变得越来越急需。D B 选项是文中直接表达的意思，他是事件的表面情况，显然这儿要你挖掘深层次的含义。
52. 我们看到第五段，段首就是recommended ways of creating customer delight include:…。A 答案很有迷惑性，因为文本中出现always returning calls，但是这儿是回电话，而不是主动打电话;B 也有出现，但是商家送更多的购物券作为“thank you note”的代名词，也不对;D promising more, 而文中是under-promising，所以选择C， 就是此段括号部分的解释。
53. 答案A。此题相对比较简单，是信息寻找题。马上过度到第六段，找到empathy，括号部分有句话“I know how you must feel”, 我理解你的感受吗，与选项A “我知道你肯定很不开心”相符。
54. 答案B。第七段出现airlines，while there is great potential for customer anger over delays caused by weather, unclaimed luggage and technical problems. Potential是解题的词眼与 likely对应。
55. 答案C。此题选用排除法。A D 选项此篇文章并没有提到。BC选项显然是两个截然不同的意思，到底是承诺多做到的少能吸引顾客呢还是答应的少却做得多更能吸引顾客呢，再看文章最后一句话on the other hand, the more customers are promised, the greater the risk of disappointment.。
D
It was Saturday. As always, it was a busy one, for “Six days shall you labor and all your work” was taken seriously back then. Outside, Father and Mr. Patrick next door were busy chopping firewood. Inside their own houses, Mother and Mrs. Patrick were engaged in spring cleaning.
Somehow the boys had slipped away to the back lot with their kites. Now, even at the risk of having Brother caught to beat carpets, they had sent him to the kitchen for more string(线). It seemed there was no limit to the heights to which kites would fly today.
My mother looked at the sitting room, its furniture disordered for a thorough sweeping. Again she cast a look toward the window. “Come on, girls! Let’s take string to the boys and watch them fly the kites a minute.”
On the way we met Mrs. Patric, laughing guiltily as if she were doing something wrong, together with her girls.
There never was such a day for flying kites! We played all our fresh string into the boys’ kites and they went up higher and higher. We could hardly distinguish the orange-colored spots of the kites. Now and then we slowly pulled one kite back, watching it dancing up and down in the wind, and finally bringing it down to earth, just for the joy of sending it up again.
Even our fathers dropped their tools and joined us. Our mothers took their turn, laughing like schoolgirls. I think we were all beside ourselves. Parents forgot their duty and their dignity; children forgot their everyday fights and little jealousies. “Perhaps it’s like this in the kingdom of heaven,” I thought confusedly.
It was growing dark before we all walked sleepily back to the housed. I suppose we had some sort of supper. I suppose there must have been surface tidying-up, for the house on Sunday looked clean and orderly enough. The strange thing was, we didn’t mention that day afterward. I felt a little embarrassed. Surely none of the others had been as excited as I. I locked the memory up in that deepest part of me where we keep “the things that cannot be and yet they are.”
The years went on, then one day I was hurrying about my kitchen in a city apartment, trying to get some work out of the way while my three-year-old insistently cried her desire to “go park, see duck.”
“I can’t go!” I said. “I have this and this to do, and when I’m through I’ll be too tired to walk that far.”
My mother, who was visiting us, looked up from the peas she was shelling. “It’s a wonderful day,” she offered, “really warm, yet there’s a fine breeze. Do you remember that day we flew kites?”
I stopped in my dash between stove and sink. The locked door flew open and with it a rush of memories. “Come on,” I told my little girl. “You’re right, it’s too good a day to miss.”
Another decade passed. We were in the aftermath(余波) of a great war. All evening we had been asking our returned soldier, the youngest Patrick Boy, about his experiences as a prisoner of war. He had talked freely, but now for a long time he had been silent. What was he thinking of --- what dark and horrible things?
“Say!” A smile sipped out from his lips. “Do you remember --- no, of course you wouldn’t. It probably didn’t make the impression on you as it did on me.”
I hardly dared speak. “Remember what?”
“I used to think of that day a lot in POW camp (战俘营), when things weren’t too good. Do you remember the day we flew the kites?”
56. Mrs. Patrick was laughing guiltily because she thought________.
A. she was too old to fly kites B. her husband would make fun of her
C. she should have been doing her how D. supposed to the don’t game
57. By “we were all beside ourselves writer means that they all ________.
A. felt confused B. went wild with joy C. looked on D. forgot their fights
58. What did the think after the kite-flying?
A. The boys must have had more fun than the girls.
B. They should have finished their work before playing.
C. Her parents should spend more time with them.
D. All the others must have forgotten that day.
59. Why did the writer finally agree to take her little girl for an outing?
A. She suddenly remembered her duty as a mother.
B. She was reminded of the day they flew kites.
C. She had finished her work in the kitchen.
D. She thought it was a great day to play outside.
60. The youngest Patrick boy is mentioned to show that ______.
A. the writer was not alone in treasuring her fond memories