Test market 试销市场
an experimental area or group of customers in which a new product or marketing approach is tested to reduce future risk. (NOTE: verb form is "to market test' something)
Example:
The XYZ Company gave its new, experimental product to 100 customers in an urban test market and asked that each of them report to XYZ how they used it and if they liked it.
vertical marketing 纵向营销
1) a marketing process in which planning and operations are coordinated to include manufacturers, wholesalers, and retailers
2) the practice of selling to a very limited segment of a market, such as affluent professionals in a particular region
EXAMPLE:
1) The vertical marketing campaign for our new wireless technology required more coordination and careful timing because we needed to insure that the available supply of our products could immediately meet the high demand we were expecting.
2) The expensive housecleaning service company determined that most of their customers were wealthy doctors and executives in the capital, so they developed a vertical marketing strategy targeted to a few affluent neighborhoods.
working capital 营运资本
The amount of funds immediately available to pay current operating expenses.
EXAMPLE:
“A healthy supply of working capital enables our firm to take advantage of new opportunities as soon as they appear.”
Regular meeting 例会
a permanently scheduled meeting that usually happens at the same time and often for the same purpose
EXAMPLE:
Our company president wants regular meetings every Monday morning at 10 a.m. to hear sales reports.
Rate of return 利润率,盈利率
the yield, or amount of profit, produced from an investment
EXAMPLE:
The risk involved with investing in certain new technology companies was high, but they consistently produced a strong, 30 per cent rate of return
