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The Power of Why: Breaking Out In a Competitive Marketplace |  |
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The Power of Why: Breaking Out In a Competitive Marketplace | |
After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has the answer to these questions.
Customers don’t care if a business is different or that its products are unusual. Trumpeting achievements such as “We were voted #1 again,” “Rated best service three years running,” or “We’re experienced” doesn’t engage buyers emotionally. It is seller-centric thinking in a buyer-centric world.
When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn’t just a slogan; it has to be in the company’s DNA, consistently delivered through all parts of the organization.
The Power of Why shows readers how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.
网友对The Power of Why: Breaking Out In a Competitive Marketplace的评论
The book is a glorified sales pitch for the author's consulting services. I got nothing valuable out of it.
I love that this book hones in on the importance of figuring your niche, and providing the customer with what they want and need. This book doesn't tell you to go find something you don't have, to give to the customer. It teaches you how to figure out your niche, by way of communicating with your current customers and implementing what you discover into your company's mission. It's focuses on the importance of the customer, versus being 'me' focused.
I recommend this book for businesses, big and small, seeking to take their business to the next level- from mediocrity to best-selling.
The Power of Why is a must read book if you want to understand how to create a customer-centric business resulting in loyal clientele. Richard shares from personal experience and many years of consulting examples of companies and individual professionals who have learned the "power" of asking "why". Consumers today are searching for a business willing to make a customer focused promise of expected outcome. The book is practical, easy to read and will be a manual for business growth for many years to come.
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