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进口原装:Competitive Advantage: Creating and Sustaining Superior Performance |  |
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进口原装:Competitive Advantage: Creating and Sustaining Superior Performance | |
![Competitive Advantage: Creating and Sustaining Superior Performance [精装]](http://img.reader8.net/uploadfile/2013/0414/20130414024446231.jpg "进口原装:Competitive Advantage: Creating and Sustaining Superior Performance")
Review
Financial TimesThe most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern UniversityMichael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' inCompetitive Advantage.
NewsdayA sharp, aggressive and cogently reasoned book about competition thatyour smarter rivals will try to get to first.
The Washington PostA brilliant structural analysis of what competitive advantage mightmean....
Antitrust Law & Economics ReviewA superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.
Review
Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.
Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. In 1983, Professor Porter was appointed to President Reagan's Commission on Industrial Competitiveness, the initiative that triggered the competitiveness debate in America. He serves as an advisor to heads of state, governors, mayors, and CEOs throughout the world. The recipient of the Wells Prize in Economics, the Adam Smith Award, three McKinsey Awards, and honorary doctorates from the Stockholm School of Economics and six other universities, Porter is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy, all published by The Free Press. He lives in Brookline, Massachusetts.
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