robert s. kaplan is the marvin bower professor of leadership development at harvard business school. david p. norton is the president of the balanced scorecard collaborative, inc.
目录
preface 1 creating the strategy-focused organization 2 how mobil became a strategy-focused organization part one: translating the strategy to operational terms 3 building strategy maps 4 building strategy maps in private sector companies 5 strategy scorecards in nonprofit, government, and health care organizations part two: aligning the organization to create synergies 6 creating business unit synergy 7 creating synergy through shared services part three: making strategy everyone's everyday job 8 creating strategic awareness 9 defining personal and team objectives 10 the balanced paycheck part four: making strategy a continuous process 11 planning and budgeting 12 feedback and learning part five: mobilizing change through executive leadership 13 leadership and mobilization 14 avoiding the pitfalls frequently asked questions index about the authors
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