基本信息·出版社：McGraw-Hill
·页码：192 页
·出版日期：2008年01月
·ISBN：0071486313
·International Standard Book Number：0071486313
·条形码：9780071486316
·EAN：9780071486316
·版本：1
·装帧：平装
·正文语种：英语
·丛书名：Businessweek Power Plays
内容简介 在线阅读本书
Learn the Plays
Make Your Move
*Fire up the engine of your company's vision like Norbert Reithofer did at BMW
*Cut through a tired routine the way Jody Thompson and Cali Ressler have at Best Buy
*Follow Bernard Arnult's example at Louis Vuitton to put your customer satisfaction in the bag
* Focus on a new business plan with Antonio M. Perez at Kodak
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
作者简介
BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through its Web site, BusinessWeek.com.
目录
INTRODUCTION
ANTONIO M. PEREZ: Kodak’s Moment of Truth
JODY THOMPSON AND CALI RESSLER: No Schedules, No Meetings, No Joke at Best Buy
J ALLARD: The Soul of a New Microsoft
JAMIE DIMON: JPMorgan’s Grand Design
NORBERT REITHOFER: BMW’s Dream Factory
BERNARD ARNAULT: The Vuitton Money MachineHENNING KAGERMANN: A Sea Change in Software at SAP
ROGER K. DEROMEDI: Why Kraft Is on a Crash Diet
STEVE STOUTE: Repositioning Any Brand With Pop Culture
……