基本信息·出版社：Graphis Press
·页码：350 页
·出版日期：2005年11月
·ISBN：1932026215
·International Standard Book Number：1932026215
·条形码：9781932026214
·EAN：9781932026214
·版本：1st
·装帧：精装
·正文语种：英语
·丛书名：Graphis
内容简介 在线阅读本书
? Advice from 45 prestigious branding firms
? The newest and most innovative ideas for branding in any book
Whether it?s presented on a business card or in a multimillion-dollar campaign, a successful brand must be recognizable and must build customer loyalty. In this book, forty-five design firms showcase their best brand-building work, with 1,300 full-color images and informative commentary. Branding USA features the remarkable work of the most creative minds in the branding business.
作者简介 B. Martin Pedersen has received more than 300 awards in his career. He has been elected into the Art Directors Club Hall of Fame and has also been honoured with the American Institute of Graphic Arts Gold Medal.