基本信息·出版社：John Wiley & Sons
·页码：360 页
·出版日期：2006年12月
·ISBN：0470051248
·条形码：9780470051245
·装帧：平装
·正文语种：英语
·外文书名：版权手册: 从美国顶级广告文书写家那里摘录强而有力的广告与营销指南
内容简介 在线阅读本书
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
作者简介 Joseph Sugarman, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America′s largest single direct mail catalog of space–age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.