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Effective Apology: Mending Fences, Building Bridges, and Restoring Trust | ![]() |
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Effective Apology: Mending Fences, Building Bridges, and Restoring Trust | ![]() |

Progress is made one apology at a time
Politicians apologizing, celebrities needing to apologize, and business leaders failing at the attempt fill today's headlines. In fact, we all have occasion to apologize. But we don't need more apologies, says John Kador. We need more effective ones that restore strained relationships, create possibilities for growth, and generate better outcomes for all.
Effective Apology challenges you to think about the fundamental value of an apology, to you and the receiver, as it explores in detail the key dimensions--what Kador calls the Five Rs--of a wholehearted apology, one that heals and renews. Kador also offers advice on how to accept or reject an apology, ten apology dos and don'ts, and a quiz to test your Apology Quotient.
The willingness to apologize signals strength, character, and integrity--real leadership is impossible without it. With over 70 examples of the good, the bad, and the ineffective apology in action, no other book combines such a practical, how-to approach with a rich analysis of what it takes to make apology work in the real world.John Kador is the author of sixteen books, including The Manager's Book of Questions, Charles Schwab: How One Company Beat Wall Street and Reinvented the Brokerage Industry, and Net Ready: Strategies for Success in the E-conomy (with John Sifonis and Amir Hartman).
"This book gives you the essentials for crafting apologies that work at work. John Kador shares some of the practical, proven approaches to apology that every manager should master."
--Lee Iacocca, former Chairman and CEO, Chrysler Motors Corp.
"Effective Apology is the sort of book I wish I'd read years ago...the definitive guide to using two simple words--I'm sorry--to improve our lives and ennoble our world."
--Daniel H. Pink, author of A Whole New Mind