基本信息·出版社：Pearson Education
·页码：384 页
·出版日期：2007年12月
·ISBN：0132301423
·条形码：9780132301428
·装帧：平装
·正文语种：英语
内容简介
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.