基本信息·出版社：South-Western, Div of Thomson Learning
·页码：720 页
·出版日期：2006年08月
·ISBN：0324361157
·条形码：9780324361155
·装帧：平装
·正文语种：英语
内容简介 "International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.