基本信息·出版社：Pearson Education
·页码：656 页
·出版日期：2008年05月
·ISBN：0135153107
·条形码：9780135153109
·装帧：平装
·正文语种：英语
内容简介
For undergraduate courses in Principles of Marketing.
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.