基本信息·出版社：Bloomsbury Reference
·页码：304 页
·出版日期：2004年10月
·ISBN：1904970044/9781904970040
·条形码：9781904970040
·版本：3
·装帧：平装
·开本：32开 Pages Per Sheet
·外文书名：营销学词典第三版
内容简介 Book Description
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.
Book Dimension
length: (cm)19.8 width:(cm)12.8
作者简介 P. H. Collin is a lexicographer and author of more than two dozen dictionaries. A. Ivanovic is the author of Dictionary of Human Resources.
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