Strategic Brand Management: Building, Measuring, and Managing Brand Equity

基本信息·出版社：Pearson Education
·页码：720 页
·出版日期：2007年12月
·ISBN：0132336227
·条形码：9780132336222
·装帧：平装
·正文语种：英语

内容简介 <>For students, managers and senior executives studying Brand Management.

 

Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.