基本信息·出版社：Pearson Education
·页码：368 页
·出版日期：2008年02月
·ISBN：0138142718
·条形码：9780138142711
·装帧：平装
·正文语种：英语
·外文书名：公共关系理论, 策略与研究案例
内容简介 For undergraduate and graduate courses in Public Relations.
Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.