经典管理案例
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基本信息·出版社：武汉理工大学出版社
·页码：280 页
·出版日期：2005年08月
·ISBN：7562922489
·条形码：9787562922483
·版本：第1版
·装帧：平装
·开本：16
·正文语种：英语/中文
·丛书名：高等院校经济管理类专业双语系列教材
内容简介 为了提高我国高等教育的国际竞争能力，教育部早在2001年8月就印发了《关于加强高等学校本科教学工作提高教学质量的若干意见》的通知（教高[2001]4号），文件强调，“按照‘教育面向现代化、面向世界、面向未来’的要求，为适应经济全球化和科技革命的挑战，本科教育要创造条件使用英语等外语进行公共课和专业课教学……”该文件还大力提倡编写、引进和使用先进教材。教育部[2005]1号文件《关于进一步加强高等学校本科教学工作的若干意见》中又进一步明确提出，要提高双语教学课程的质量，继续扩大双语教学课程的数量。为响应国家教育部的要求，全国各大高校纷纷以各种形式开设双语课程，通过几年的探索和实践，各高校对双语教学的涵义有了更明确的认识，也积累了一些教学经验。
目录
PART Ⅰ Planning and Decision Making
CASE 1-1: TCL's New Industry Entry Strategy
CASE 1-2: Why Enron Was Not Safe？
CASE 1-3: The Business Strategy of Kodak
CASE 1-4: Forbearing "Sheep" vs. Ferocious "Wolf"
CASE 1-5: The Leader of E-banking in China
CASE 1-6: Souping Up Campbell's
CASE 1-7: Innovation, Product Development, and Entrepreneurship
CASE 1-8: Not Just Toying Around
CASE 1-9: Steve Case and AOL
PART Ⅱ Control and Process
CASE 2-1: How Will Anderson Wind Up Its Own Tragedy？
CASE 2-2: The Production System in Toyota Motor Company
CASE 2-3: Mass Production Initiated by Henry Ford
CASE 2-4: Fujitsu' s Management Innovations
CASE 2-5: Daewoo Group: a Shredded Legend
CASE 2-6: Takkyubin: Efficient Manager
CASE 2-7: Cbongqing Jialing Realizes Digital Logistic Management
CASE 2-8: The Advertising Art of Brandy
CASE 2-9: Would You Want to Work for Ron Edens？
CASE 2-10: The Many Virtues of "Virtual Services"
CASE 2-11: Selling a Bright Idea-Along with the Kilowatts
PART Ⅲ Leadership and Motivation
CASE 3-1: A Highly Innovation-advocating Company: 3M
CASE 3-2: Disney Culture Molds Happy Employees
CASE 3-3: The People-oriented Management Idea in Motorola
CASE 3-4: Role Model of "People-orientated Management" —— Hewlett-Packard
CASE 3-5: Product Image of Marlboro
CASE 3-6: Human Resource Philosophy in Siemens
CASE 3-7: The Last-clay Management Creates the Future: LDM of Little Swan
CASE 3-8: IKEA-"Do-It-Yourself"
CASE 3-9: McDonald's, Coca-Cola and Disney: Love Without Marriage
CASE 3-10: Lou Takes a Cue from Silicon Valley
PART Ⅳ Organizing and Teams/Groups
CASE 4-1: Quality Circle in Ford Motor Company
CASE 4-2: Innovation Path of SONY
CASE 4-3: Management System with Quick Response to Changes
CASE 4-4: Innovation in Intel
CASE 4-5: How Did Bill Gates Organize Microsoft？
CASE 4-6: Big Changes at Amoco
CASE 4-7: Visa International: The Invisible Organization
CASE 4-8: The Boeing 777 Program
CASE 4-9: Groups and Teams
CASE 4-10: Saying Adios to the Office
PART Ⅴ Comprehensive Cases
CASE 5-1: Cost Price Makes Galanz Microwave Oven King
CASE 5-2: Pursuing Excellency and Striving for a Better Future
CASE 5-3: Strengthening Information Management & Improving Enterprise Vitality
CASE 5-4: The Marketing Art of the Retail King——Wal-Mart
CASE 5-5: The Universe Joined by Universal Joint
CASE 5-6: The Evolution of Management
CASE 5-7: Featuring United Airlines
CASE 5-8: Levi's Is Hiking Up Its Pants
CASE 5-9: The Next CEO's Key Asset: a Worn Passport
CASE 5-10: Philip Morris and the Tobacco Industry Environment
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文摘 （3） Strategic management （overall upgrading, development by expansion）
Upgrading strategy
Strategic management is the overall and long-term planning made by the enterprises in order to fit the future changes of the environment and gain longevity and stable development. Software industry is one of the fastest developing industries, with changes every day. Under that kind of circumstance, software companies must keep on innovation so as to meet the demands of customers. In order to better serve the user, Yongyou continually upgrades itself. The capacity upgrade can be divided into three aspects: the first is the capacity of commitment delivery; the second is that of establishing customer trust; the third is that of customer added value. Commitment delivery depends on mature products, excellent execution and service, perfect project supervision and promotion, necessary customerization R&D capacity and industrial application R&D capacity Commitment delivery capacity is a comprehensive capacity and core capacity as well. The 2001 upgrade of Yong you is aimed at upgrading these key capacities, thus bringing customer trust and added value for customers.
I . Yong you EMS product upgrade
In 2001, Yong you launched a variety of new products and application solution packages. According to Yong you, there are two bottlenecks in the in for matization of enterprises: one is the capacity of the provider of the in for matization solution package, and the other is the user's recognition of upgrading management level and its determination to realize it. The latter will make progress along with China's entry into WTO and the government's urge to build in for matization. However, without enough application needs or accumulation of R&D experiences, it is very difficult to make breakthroughs in product R&D. Yong you launched several new products and solution packages in one year because it leverages its rich experience of customer communication, reservoir of management re
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