基本信息·出版社：Kaplan Publishing
·页码：288 页
·出版日期：2009年01月
·ISBN：1427798443
·International Standard Book Number：1427798443
·条形码：9781427798442
·EAN：9781427798442
·装帧：平装
·正文语种：英语
·丛书名：Kaplan Mba Fundamentals
内容简介 在线阅读本书
Business is going global. Now even small businesses in the United States have clients, vendors, and partners overseas. As growth in India and China expands, so do new opportunities for American businesspeople. MBA Fundamentals International Business offers key skills and knowledge for doing business without borders.
Through engaging real-life situations and simple exercises, busy professionals receive just the information they need, from the basics of planning and quality assurance to picking the right people for your team.
作者简介 With business administration training in both India and the United States, Rajesh Iyer, PhD, MBA, is a graduate level business education professor and writer with unusual insight into international business. A faculty member of the Foster College of Business Administration at Bradley University, Dr. Iyer teaches graduate level courses in international business, global issues in international business, and marketing management. Respected as both a teacher and widely published researcher and writer for professional journals, Dr. Iyer brings a practical and global view to this introduction to international business.
The Foster College at Bradley University has a strong international business focus. The college was one of the first in the nation to offer an undergraduate major in international business, and is accredited by AACSB (one of only 160 schools out of more than 2,000).