基本信息·出版社：Wiley ·页码：256 页 ·出版日期：2008年02月 ·ISBN：047017658X ·条形码：9780470176580 ·装帧：精装 ·正文语种：英语 ·外文书 ...
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Real You Incorporated: 8 Essentials for Women Entrepreneurs |
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Real You Incorporated: 8 Essentials for Women Entrepreneurs |
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基本信息·出版社：Wiley
·页码：256 页
·出版日期：2008年02月
·ISBN：047017658X
·条形码：9780470176580
·装帧：精装
·正文语种：英语
·外文书名：女企业家八要素
内容简介 在线阅读本书
Real You Incorporated is about empowering women entrepreneurs. The book provides insights for women on how to discover and love her personal brand, and how to bring it into the market as a
real business – one that is unique and different than a man's. It all starts with you. In the first section of the book, Find It Within You, readers will learn how to express their personality, passions and essence to define their internal brand. In Section Two, The Competitive Advantage, readers learn how to extend their internal message into the world – to their partners, employees, and ultimately, their customers. Part branding – the author is a nationally known marketing expert – and part business inspiration,
Real You Incorporated includes case studies of
real women entrepreneurs from a variety of industries – manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration from role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs complete and keep to remind them of their Real You, no matter what phase their business is in – from startup to second or third phase entrepreneurs.
作者简介 Kaira Sturdivant Rouda is a nationally recognized branding professional with more than twenty years of experience in marketing, brand building, and entrepreneurship. She is co-owner of Real Living, one of the nation's fastest-growing real estate firms, where she created and continues to manage the company's brand and culture. She is also a newspaper columnist, fiction writer, and frequent speaker on the topics of marketing and the power of women in business. She lives in Columbus, Ohio, with her husband, Harley, and their four children.
专业书评 Praise for Real You Incorporated "What I admire about Kaira is her can-do attitude. She knows what it's like to be in a man's world, but still accomplish things her way. She's the real thing, and after reading this book, you'll feel more confident of being your real you too. Go for it."
—Keith Ferrazzi, bestselling author of Never Eat Alone
"Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge women to fit in with the boys, Real You Incorporated shows you how to create your own unique and wonderful brand. The secret is building it around the real you!"
—Barbara Corcoran, founder of the Corcoran Group and author of If You Don't Have Big Breasts, Put Ribbons on Your Pigtails
"Really simple and really smart rules for all women. Follow them, and you'll build your brand and find real success."
—Laura Ries, coauthor of The 22 Immutable Laws of Branding
"Real You Incorporated is a courageous undertaking. Kaira Sturdivant Rouda is the kind of author who is uniquely suited for her subject—she is both a successful woman in business and completely unafraid to share her candid insights and advice. I can see this book being a blueprint for many youngfemale entrepreneurs."
—Justin McCarthy, Google
"Filled with keen insights, practical knowledge, and tactical tools to build your success, Real You Incorporated is a concise, friendly read for women who wantmore than just advice. They want answers, and this should be their first stop."
—Delia Passi, author of Winning the Toughest Customer: The Essential Guide to Selling to Women
