基本信息·出版社：厦门大学出版社 ·页码：341 页 ·出版日期：2009年07月 ·ISBN：7561532830/9787561532836 ·条形码：9787561532836 ·版本：第1版 · ...
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成功职业生涯的自我营销(英文版) |
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成功职业生涯的自我营销(英文版) |
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基本信息·出版社：厦门大学出版社
·页码：341 页
·出版日期：2009年07月
·ISBN：7561532830/9787561532836
·条形码：9787561532836
·版本：第1版
·装帧：平装
·开本：16
·正文语种：英语
·外文书名：Self-Marketing for Career Success
内容简介 《成功职业生涯的自我营销(英文版)》内容为：This book is designed especially for anyone who finds themself in any one or more of the following situations:Are university students and want to get the most suitable job when they graduate;Recent graduates who have been working less than five years;Those who want to use English to enhance their opportunities and add value to their careers;Anyone who wants to improve practical career skills such as interviewing, resume- writing, and job search strategies;Students and recent graduates who find themselves without direction in their future;Anyone who wants to compete more effectively and promote their careers faster.
作者简介 Dr.Ken Johnson is an American who has grown up in Miami, Brazil and Argentina. He received his Bachelor degree from Emory University (Atlanta), and his masters and doctorate degrees from Tulane University (New Orleans). He has traveled to 22 countries and has taught economics, politics, international relations, business and career management. He has also done consulting for Price Waterhouse Coopers and directed job placement program for students in Kentucky and Ohio. He currently lives in Xiamen, China, where he teaches business and career management for the Keuka College China Program at its four partner schools: Jimei University, Tianjin University of Science and Technology, Yunnan University of Economics and Finance, and Wenzhou University. He has given numerous speeches at several Chinese universities about career planning and has also participated in career planning work'shops and seminars.
编辑推荐 《成功职业生涯的自我营销(英文版)》：This book is more like a training manualthan a traditional textbook. You will not findmany theories, complex ideas or big words tolearn. There is nothing to memorize and repeatfor an examination. Rather, this book guidesyou through a series of practical exercises（contained in the Career Portfolio Workbook, atthe end of this book） designed to develop yourpractical knowledge and skills, to give you aclear sense of your career direction, and helpyou understand your unique value, so that youcan compete and shine above the millions ofothers desperately trying to find jobs and starttheir careers.
目录 Preface
Introduction
Part 1:Self-Marketing for Career Success:
How to Win the Job Competition in China
Chapter 1 : A New Way of Thinking
Old Thinking about Jobs and Careers
The Job Competition Crisis
New Problems Need New Thinking
New Thinking, New Choices
New Thinking about Career
Managing Your Career with Self-Marketing
Chapter 2 : Self-Marketing
The Art of War
Your Career, Your Business
Applying Marketing Concepts to Your Career
The 5Ps of Marketing
Fortune in Your Future
Innovation
Branding
Competitive Advantage
Career Portfolio. Your Personal Marketing Plan
Chapter 3 : Preduct
Who Are You?
Self-Assessment:Discovering Your Product Value
What Employers Want:The Whole Person
The Whole Person:The Concept of Multiple Intelligences
Multiple Talents and Career Choice
Skills Employers Want
People Skills
Thinking Skills
Task Skills
Technical Skills Employers Want
Experience Employers Want
School Experience
Part-time Jobs
Volunteer Experience
Internships & Social Practices
Personal Achievement and Personal Hardships
Education Employers Want
Character Employers Want
Positive Attitude
Self-confidence
Honest & Ethical
Responsible
Loyal
Ability to Work under Pressure
Willing to Learn
Flexible
Interests Employers Want
Values Employers Want
Chapter 4 : Positionging
Positioning
Positioning Yourself in the Job Market
Creating a Personal Brand.Dare to Be Different!
How to Create a Personal Brand?
Self-Introduction. Communicating Your Brand
Finding Your Career Direction
Personal Mission Statement.Finding Your Passion & Purpose
How to Write a Personal Mission Statement
Identifying Your Target Market
Positioning According to Your Major
Informational Interviewing
Researching Information about Careers
Developing Your Personal Strategic Plan
SWOT Analysis
SWOT Matrix
Writing Your Personal Strategic Plan
Chapter 5 : Price
Misconceptions about Price
What is Price?
Salary
Benefits
Training
Opportunities for Professional Development
Work-Life Balance
Knowing Your Price
The Market Average
Calculating Your Value
Negotiating Salary
Steps of Negotiating Salary
Summary:Dos and Don'ts of Negotiating Salary
Personal Financial Management
Step 1 :Budgeting
Step 2 : Financial Planning
Chapter 6 : Promotion
Promoting Yourself in the Job Market
Writing Resumes
The Need for English and Chinese Resumes
Differences between Chinese and English Resumes
Western Resume Styles
Parts of a Resume
What Makes a Good Resume?
Using Action Words & Key Words in a Resume
Writing Application Letters
Traditional Letter.
T-Letter
Job Interviews
Preparing for the Interview
Dress For Success
At the Interview
Types of Interviews
How to Answer Interview Questions
Questions You Should Ask
Closing the Interview
Follow-Up After the Interview
Chapter 7 : Placement
The Job Recruitment Cycle
Developing a Placement Strategy
Distribution Channels
The Internet
Job Fairs
Networking for Hidden Opportunities
Chapter 8:Career Management For Life
Transition from School to Work
How to Be Successful in Your First Job
Moving Up the Career Ladder
Improving Your Product:Power of Positive Attitude
Promoting Yourself on the Job
Asking for a Promotion
Is It Time to Change Your Job?
Getting Fired
Balancing Work and Family
Tips for Achieving a Work-Life Balance
Time Management for Career Success
Time Management Quiz
Prioritizing
Personal Energy Cycle
Career Ladder Challenges for Young Women
Traditional Attitudes about Women Roles
Sexism and Sexual Harassment at Work
Glass Ceiling
Raising Children
Conelusion..Self-Marketing for Life-long Career Success
New Thinking
5Ps of Self-Marketing
Life-long Self-Marketing
Winning Attitude+Self-Marketing=Success
Part 2. Career Portfolio Workbook
Part 1 :Talents and Skills
Multiple Intelligence Assessment
Evaluating Your EQ
Communication Skills
Team-Work Ability
Other People Skills:Helping Others and Leadership
Thinking Skills
Lower Order and Higher Order Thinking Skills
Task Skills
Part 2 : Experience Assessment
Part 3 : Education Assessment
Analysis of Education
Part 4 : Character Assessment
Part 5 : Interests Assessment
Part 6 : Values
Appendix I : Career Portfolio
Appendix II :Internet Career & Job Resources
References
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序言 This book is the result of my experienceteaching career management and business courses tothousands of Chinese university students over thepast several years. As a teacher and advisor ofmany students, I have personally witnessed thechallenges and difficulties that most Chinesestudents face when they make the transition fromschool to work. I have felt their confusion over choosing the right career, their anxietyin trying to find a job, and their disappointment in not realizing their dreams of a richand rewarding future. I have also shared the excitement of students who havesuccessfully used the ideas and skills of the marketing approach to get good jobs andbegin rewarding careers. As a teacher, I have learned much by listening to the stories ofboth failure and success that students have shared with me.
My classroom approach is more like training than traditional teaching: trainingmeans helping students acquire the practical skills and motivation they need to choosetheir direction, develop themselves and successfully compete in the job market so theycan begin satisfying careers; traditional teaching mainly provides abstract knowledge andtheories that are often useless when they face social reality after graduation. Chinesestudents need more training, not more traditional teaching. I have been gratified bynumerous students who have applied the practical skills to managing their careers andsucceeded in getting good jobs and have started their careers with bright futures.
This book is more like training manuals than a traditional textbook. You will notfind many theories, complex ideas or big words to learn. There is nothing to memorizeand repeat for an examination. Rather, this book guides you through a series of practicalexercises （contained in the Career Portfolio Workbook, at the end of this book）designed to develop your practical knowledge and skills, to give you a clear sense of yourcareer direction, and help you to understand your unique value, so that you can competeand shine above the millions of others desperately trying to find jobs and start theircareers.
文摘 插图：
It is the same situation with trying to find a iob and the dream of a satisfyingcareer. While students, many young people study hard, do well on exams and graduatewith good marks. Upon graduation, they dream of becoming managers, CEOs, CFOs,starting their own business or studying abroad.They are hungry for money, forsuccess, or a life that is not only rich, but also rewarding. Yet, 90 of universitygraduates say they cannot find a suitable job. And 300/00 cannot find any job at all. Andmost people below the age of 30 engage in "job-hopping" as they search for a better job.Why do they fail in making their dreams come true？ Because many young people fail toresearch the job market and understand the needs of companies; still others do not knowtheir own strengths and weaknesses, likes and dislikes, so they choose jobs that are notsuitable for their skills and character. And there are many more who simply do notknow how to compete. As a result, many young people fail to realize their dreams of asuccessful and rewarding career because they do not know how to market themselves.Without a plan, one's goals will remain empty dreams.
As introduced in the Chapter 1, your career is like a business; in fact it is your firstand most important life-long business. Just as every business needs a marketing plan tobe successful, so too does your career need a marketing plan in order to be successful.This chapter will introduce some basic marketing concepts and explain how theseconcepts can be applied to your career. If you make a marketing plan, then your abilityto compete for a job will improve considerably and your dreams of a successfu andhappy career will have the chance to come true.
