Research Methods for Business Students (4th Edition)

基本信息·出版社：Financial Times/ Prentice Hall
·页码：656 页
·出版日期：2006年09月
·ISBN：0273701487
·条形码：9780273701484
·装帧：平装
·正文语种：英语

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In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods – getting students interested in methodology and theory and helping them to understand the practical relevance.

Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.

作者简介 Mark Saunders Adrian Thornhill Philip Lewis all teachers at Cheltenham & Gloucester College of Higher Education --This text refers to an out of print or unavailable edition of this title.