基本信息·出版社：东北财经大学出版社 ·页码：230 页 ·出版日期：2009年08月 ·ISBN：9787811227628 ·条形码：9787811227628 ·版本：第1版 ·装帧： ...
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旅游经济学 |
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基本信息·出版社：东北财经大学出版社
·页码：230 页
·出版日期：2009年08月
·ISBN：9787811227628
·条形码：9787811227628
·版本：第1版
·装帧：平装
·开本：16
·正文语种：英语/中文
·丛书名：旅游管理英文原版精品系列，萨里经济管理英文教材
·外文书名：The Economics of Tourism
内容简介 《旅游经济学》根据现代市场经济理论和西方经济学的理论与方法.在充分吸收和借鉴旅游学研究最新成果的基础上.运用多学科的知识与方法.较为全面系统地阐述了旅游经济学的基本理论和方法。
作者简介 威廉.S.里斯，美国西弗吉尼亚大学(west Virgina Unlversity)经济管理学院经济学教授。他的研究和教学主要致力于旅游经济学以及微观和计量经济学的其他应用领域。
编辑推荐 《旅游经济学》：旅游管理英文原版精品系列，萨里经济管理英文教材。
目录 第1章 绪论1
概要l
旅游业的经济概念以及问题2
创造客户价值和创造员工及企业主收入3
供应3
需求4
竞争4
政府管制4
旅游行业组织5
小结6
参考书目6
第2章 旅游业的价值创造7
什么是经济?为什么我们有经济?7
收人和增值9
旅行社增加的价值11
旅行社能够创造多少收入11
美国旅游增加的价值12
加拿大旅游增加的价值12
小结14
参考书目14
第3章 旅游消费者15
概要15
美国旅行者的特征15
美国全国家庭旅游调查17
旅游形式17
商务旅行者17
旅游需求19
价格变化的影响20
收入变化的影响20
影响需求的因素20
价格和收入需求弹性22
需求价格弹性22
需求交叉弹性22
需求收入弹性23
计算旅游服务需求弹性23
客户忠诚度计划25
小结26
参考书目26
第4章 供应、需求以及旅游业的增长28
概要28
古代的旅行和旅游29
中世纪的旅游3l
前现代时期的旅游34
大旅游(教育旅行)34
现代大规模旅游35
供应和需求36
需求36
供应40
成本40
企业间的战略互动42
小结46
参考书目47
第5章 经济影响：产出、收入以及可持续性49
概要49
经济影响分析50
直接和间接影响52
投入——产出分析52
任何一个行业都会有其他行业的产出54
在运用投入——产出分析时我们的假设是什么?56
旅游业的可持续发展和生态旅游57
跨期的经济分析58
一般财产资源、外界干扰、财产权利62
小结63
参考书目71
第6章 旅游服务定价73
概要73
需求74
营业收益和边际收益74
供应76
收益管理——接待能力限制产生的价格歧视77
飞机空飞的原因82
两段价格——价格歧视的手段82
小结84
参考书目84
第7章 民航85
概要85
美国国内定点航空服务的增长86
美国联邦对航空的管制86
商用航空的最新发展87
航空公司如何创造价值——定点航班商业模式88
运营88
设施88
人工9U
航油91
维护、保养91
机场起降以及其他费用91
其他运营费用92
票务92
美国航空业纵览93
航空业结构95
航线结构95
分销系统、预订系统97
航空定价——收益管理和收入管理98
超额预订99
理解航空价格差异101
航空定价中的旅客权益评价102
定价中的成本上升103
国际航空市场的发展104
开放航空104
欧洲的航空市场106
航空业的竞争106
竞争的问题107
航空公司间的竞争110
美国定点航空业的最新发展115
小结119
参考书目120
第8章 自驾车旅游、乘火车以及汽车旅游123
概要123
自驾游124
乘汽车旅游126
乘火车旅游126
租车130
……
第9章 住宿和餐饮
第10章 邮轮
第11章 旅游目的地、旅游活动以及旅游吸引力
第12章 旅游中介组织：旅行社、旅游经销商
第13章 赌场游戏
……
序言 The tourism industry is a global giant which provides services to travelers while alsoproviding opportunities to earn income through useful employment and productiveinvestment. I have written this book to help students use the basic methods of micro-economics to understand what is happening in this important and growing industry. Ihave been teaching an undergraduate course on the economics of tourism for manyyears, but I have not found a textbook that could support my undergraduate course onapplying mainstream microeconomic analysis to tourism. This book is intended to filla gap that I see in the array of tourism texts.
For many decades economists have been working on various aspects of tourism.Most notably, economists have studied the airline industry, first examining its regula-tion and then following the path of the deregulated industry. This large body of workhas provided important analysis that students can benefit from. Also, a small industryof researchers applies economic impact analysis to tourism. Other areas of tourismhave lacked this depth of attention from economists, but I try to show that much workapplied elsewhere has useful applications to tourism. This book shows, for example,that the Nobel-Prize-winning work of George Akerlof, Ronald Coase, and WassilyLeontief is useful for understanding tourism. It also shows how simple concepts andmethods that economists have usefully applied to the study of the information indus-try are equally useful in understanding the behavior of tourism firms. One of the mostimportant areas where students can improve their insights into tourism firm behavioris pricing. Here some simple economic analysis can clearly show how a firm with dif-ferent kinds of customers and a capacity constraint chooses a price for each kind ofcustomer to maximize profits. This fairly simple economic analysis is important forunderstanding pricing in tourism, especially for hotels and airlines.
This book is aimed primarily at advanced undergraduates in hospitality andtourism degree programs, but it may also be useful for students in graduate hospitalityand tourism programs and undergraduate programs in business and economics.This book is primarily intended as the basis for a course on the economics oftourism, but it could also serve as a resource for other courses in tourism, hospitalitymanagement, and other areas of travel and tourism. ！ am also hopeful that it willstimulate economics of tourism course offerings in many programs that do not offerthem now.
文摘 插图：
An economy is the set of institutions that creates the goods and services society wants toconsume. If an economy is a set of institutions, we must define institution. Some insti-tutions are normal rules of behavior and social interaction. These can be formal, such aslaws and regulations, or informal, such as customs and social behaviors. Private propertyrights and payments for labor services, which are important examples of economic in-stitutions, involve both formal laws and informal social behaviors. Social organizationssuch as physical markets like a local fish market, or electronic markets like the NASDAO（National Association of Securities Dealers Automated Quotation System）, or moreabstract markets, like the labor market, are also institutions. Institutions are often verydurable, enduring little-changed for generations or centuries. Or, they can changerapidly. For example, technical change can lead to rapid change in institutions, as withthe introduction of the telephone and later the cellular telephone, the Internet, e-mail,and other changes in electronic communications. These changes have caused manychanges in the rules of social interaction.
We have an economy and economic institutions because we want to eat, we wantto be protected from the weather, we want to be warm in winter and cool in summer,we want to be entertained, we want to be mobile, and so on. We have an economy be-cause we are consumers and nature usually does not give us the things that directlyprovide consumer satisfaction. At the most basic level, even if we were to subsist onnaturally growing fruits and berries we would first have to gather them. The naturalfoods we gather may also require some kind of preparation. All of this gathering
