基本信息·出版社：Butterworth-Heinemann ·页码：424 页 ·出版日期：2008年01月 ·ISBN：0750685441 ·条形码：9780750685443 ·装帧：平装 ·正文语种 ...
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Conferences and Conventions, Second Edition: A global industry (Events Managemen |
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Conferences and Conventions, Second Edition: A global industry (Events Managemen |
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基本信息·出版社：Butterworth-Heinemann
·页码：424 页
·出版日期：2008年01月
·ISBN：0750685441
·条形码：9780750685443
·装帧：平装
·正文语种：英语
·丛书名：Events Management
内容简介 Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry.
Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on:
* Market segmentation and web marketing
* Conference and event budgeting
* Technology and communications, from video conferencing to web casting and pod casting
* Corporate social responsibility and sustainable and green events.
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments.
Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK
* Second edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi (amongst others), as well as new material including web marketing, procurement and ROI and corporate social responsiblity
* Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Organizers
* User-friendly, accessible approach actively helps the reader to absorb and understand information
作者简介 Tony Rogers is the Executive Director of two British conference industry associations: the British Association of Conference Destinations (a post he has held since 1989), and the Association of British Professional Conference Organisers (since 2000). He chairs the Research Working Group of the (UK) Business Tourism Partnership, and regularly writes articles on the conference industry for a range of industry publications.
媒体推荐 On the first edition:
"... essential reading for anyone interested to learn more about the processes, business models and key success factors that characterise the conference industry. A must for present, or potential practitioners!"
Mady Keup, Chair of the British Association of Conference Destinations.
"... an excellent reference for those starting out in the industry, and for those involved in leading or teaching others to create great events."
Peter Mainprice, Chairman of the Association of British Professional Conference Organisers.
"At last - the book that students and teachers of conference planning and conference management have been waiting for. In the UK and beyond, Tony Rogers' 360-degree, in-depth analysis of the meetings and conference industry and his lively and stimulating approach to the subject will make this book essential reading for anyone with an interest in studying this fascinating and vitally important industry".
Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster.
"The book is an ideal source of information for anyone studying business tourism-related subjects at undergraduate level. It is also useful for post-graduates and people in industry who may wish to develop their breadth of knowledge.
In short, comprehensive coverage of all the key aspects of the industry....this specific text is a welcome addition, covering some areas that others do not."
Kevin Fields, Subject Leader for Convention Management & Events Planning, Birmingham College of Food & Tourism
"...fascinating reading and extremely useful."
Sarah Storie-Pugh, Managing Director, Concorde services, UK and Immediate Past President of the International Association of Professional Congress Organisers
"What a fabulous tool for anyone coming into the industry at any level, we will certainly use it for an educational resource for all our events and sales people."
Stephen Walker, Director of Sales and Marketing, The Westin Turnberry Resort, Scotland
"...an outstanding book which provides a thorough look at the industry....required reading!"
Matthew B. Carter, Vice President of Strategic Development, Indianapolis Convention & Visitors Association & Tourism Tomorrow, Inc., USA
"A comprehensive and well-researched book which inspires any beginner to the conference market."
Mike Lyon, Director, Write Style Communications Ltd --Mike Lyon, Director, Write Style Communications Ltd
编辑推荐 On the first edition:
"... essential reading for anyone interested to learn more about the processes, business models and key success factors that characterise the conference industry. A must for present, or potential practitioners!"
Mady Keup, Chair of the British Association of Conference Destinations.
"... an excellent reference for those starting out in the industry, and for those involved in leading or teaching others to create great events."
Peter Mainprice, Chairman of the Association of British Professional Conference Organisers.
"At last - the book that students and teachers of conference planning and conference management have been waiting for. In the UK and beyond, Tony Rogers' 360-degree, in-depth analysis of the meetings and conference industry and his lively and stimulating approach to the subject will make this book essential reading for anyone with an interest in studying this fascinating and vitally important industry".
Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster.
"The book is an ideal source of information for anyone studying business tourism-related subjects at undergraduate level. It is also useful for post-graduates and people in industry who may wish to develop their breadth of knowledge.
In short, comprehensive coverage of all the key aspects of the industry....this specific text is a welcome addition, covering some areas that others do not."
Kevin Fields, Subject Leader for Convention Management & Events Planning, Birmingham College of Food & Tourism
"...fascinating reading and extremely useful."
Sarah Storie-Pugh, Managing Director, Concorde services, UK and Immediate Past President of the International Association of Professional Congress Organisers
"What a fabulous tool for anyone coming into the industry at any level, we will certainly use it for an educational resource for all our events and sales people."
Stephen Walker, Director of Sales and Marketing, The Westin Turnberry Resort, Scotland
"...an outstanding book which provides a thorough look at the industry....required reading!"
Matthew B. Carter, Vice President of Strategic Development, Indianapolis Convention & Visitors Association & Tourism Tomorrow, Inc., USA
"A comprehensive and well-researched book which inspires any beginner to the conference market."
Mike Lyon, Director, Write Style Communications Ltd
On this edition:
".Written by one of the leading experts in the industry..this book is an excellent source of information to those seeking more knowledge of the industry or for those studying with the hope of entering the industry."
Mike Dods, Programme Manager, Leeds Park Lane College writing in the 'Tourism' journal
