基本信息·出版社：Harvard Business School Press ·页码：200 页 ·出版日期：2009年03月 ·ISBN：1591396859 ·International Standard Book Number： ...
基本信息·出版社：Harvard Business School Press
·页码：200 页
·出版日期：2009年03月
·ISBN：1591396859
·International Standard Book Number：1591396859
·条形码：9781591396857
·EAN：9781591396857
·装帧：精装
·正文语种：英语
内容简介 在线阅读本书
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?
作者简介 Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.
目录
Chapter 1: Conquering Growth Traps with the Right Disciplines
Part 1: Focus on Strategic Growth
Chapter 2: Creating Your Growth Framework
Chapter 3: Aligning the Organization for Growth
Chapter 4: Designing Specific Growth Initiatives
Part 2: Executing Strategic Growth Opportunities
Chapter 5: Designing the business model architecture
Chapter 6: Creating Reverse financials and the Assumption checklist
Chapter 7: Actively Managing and Redirecting Projects
Chapter 8: The Necessary Art of Disengagement
Part 3: Making Discovery Driven Growth work for you
Chapter 9: Implementing Discovery Driven Growth Chapter 10: Sustaining Discovery Driven Growth
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