基本信息·出版社：South-Western, Div of Thomson Learning ·页码：1006 页 ·出版日期：2004年05月 ·ISBN：0324225091 ·条形码：9780324225099 ·装 ...
基本信息·出版社：South-Western, Div of Thomson Learning
·页码：1006 页
·出版日期：2004年05月
·ISBN：0324225091
·条形码：9780324225099
·装帧：平装
·正文语种：英语
内容简介 This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.