Electronic Commerce: 2008 : a Managerial Perspective

基本信息·出版社：Pearson Education
·页码：1008 页
·出版日期：2008年01月
·ISBN：0135135443
·条形码：9780135135440
·装帧：平装
·正文语种：英语

内容简介

For undergraduate and graduate courses in Electronic Commerce.

 

Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce.  This new edition emphasizes the impact that social computing is having on the business world and global economy.