Strategic Marketing for Nonprofit Organizations. Alan R. Andreasen, Philip Kotle

基本信息·出版社：Pearson Education
·页码：528 页
·出版日期：2008年02月
·ISBN：0132345544
·条形码：9780132345545
·装帧：平装
·正文语种：英语

内容简介 For graduate courses in Nonprofit Marketing and Management.

This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.