基本信息·出版社：哈尔滨工程大学出版社 ·页码：217 页 ·出版日期：2007年04月 ·ISBN：9787817037395 ·条形码：9787817037395 ·版本：第1版 ·装帧 ...
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农业经济管理英语 |
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农业经济管理英语 |
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基本信息·出版社：哈尔滨工程大学出版社
·页码：217 页
·出版日期：2007年04月
·ISBN：9787817037395
·条形码：9787817037395
·版本：第1版
·装帧：平装
·开本：16
·正文语种：英语/中文
·丛书名：新世纪农业科学专业英语
内容简介 《农业经济管理英语》选材于管理学、经济学、市场营销、农业经济、城镇规划等领域内的权威性专著、教材、相关案例、学术论文及研究报告。全书共分18个单元，每单元由精读、泛读、词汇和练习组成，并附有译文和参考答案，《农业经济管理英语》适用于高等农业院校经济与管理专业。农村区域发展专业，市场营销专业，城乡规划专业本科生及研究生的专业英语教学使用。
编辑推荐 《农业经济管理英语》为新世纪农业科学专业英语之一。
目录 Unit 1
Part A The Evolution of Management
Part B Jerry Jones Talks About Owning and Managing “America's Team”
Unit 2
Part A The Managerial Functions
Part B Pepsi Proves It's Not to Be Tampered With
Unit 3
Part A Management Functions Begin With Planning
Part B What Makes for a Successful Supervisor?
Unit 4
Part A Organizing as an Essential Managerial Function
Part B Sanders Supermarkets Store #21 :Orientation of a New Employee
Unit 5
Part A The Staffing Function and The Human Resources Department(I)
Part B Intolerable Working Conditions
Unit 6
Part A The Staffing Function and the Human Resources Department(II)
Part B Can Saturn's Leaders Continue the Success Story?
Unit 7
Part A Social Responsibility,Managerial Ethics and Decision Making
Part B Marketing Planning and Marketing Research
Unit 8
Part A Strategic Management
Part B Segmentation,Product Life Cycle and Setting Market Objectives
Unit 9
Part A Goods and Financial Markets
Part B Price and Product
Unit 10
Part A Expectations
Part B Distribution
Unit 11
Part A Openness in Goods and Financial Markets
Part B Elasticity of Demand
Unit 12
Part A Putting All Markets Together
Part B Rural Non-farm Income in Developing Countries
Unit 13
Part A Overall Economic Environment and Agriculture
Part B Patterns in RNF Activity:Inter-and Intraregional Differences
Unit 14
Part A Implications for Developing Countries'Agricultural Growth and Trade
Part B The Effects or RNF Activity on Fanning
Unit 15
Part A Fedding the Cities( I )
Part B Distribution of Non-farm Income Across Landholding Class and Overall Income Strata
Unit 16
Part A Feeding the Cities( lI )
Part B Urbanization
Unit 17
Part A The Development of Agriculture in Britain
Part B Adding a Multisectoral Perspective to Agricultral and Rural Development Policies
Unit 18
Part A The Scope of Ecology
Part B Policy Issue and Implications
参考译文
Keys to exercises
……
序言 本教程是为了适应新世纪对农业经济与管理类专业人员在专业英语技能方面的需要，并根据教学实践及教学经验编写的。在编写过程中，编者力争做到覆盖本学科内各个主要专业，又兼顾语言难易程度，使“用英语学习专业”和“用专业学习英语”二者有机地结合起来，一举两得，相得益彰。
本教材选材于管理学、经济学、市场营销领域内的权威性专著和教材及相关案例；农业经济与管理、资源环境、城乡规划、农村区域发展等方面的最新学术论文与研究报告。主要适用于高等农业院校经济与管理专业、农村区域发展专业、市场营销专业、城乡规划专业本科生的专业外语教学使用。当然，从事农业经济管理专业的教师、科研人员、农业推广人员也会从本教程获得裨益。
本教程共设18个单元，每单元分为两个部分。每单元的PARTA部分，其结构为课文、单词、阅读理解及词汇练习；PARTB部分则给出生词与短语以及阅读理解问题。教师可以根据学生的专业方向有针对性地选择相关单元进行教学安排。书后附单元PARTA全部参考译文，同时给出全部练习答案，供学生参考。
全书由廉学斌、罗东明、曲长祥负责内容选编、翻译工作，刘冰、岳欣、范天新负责练习编排及部分翻译工作。全书由廉学斌统稿，由博士生导师李昌宇教授审稿。在此对本书编写过程中给予大力支持的老师们致以深深的谢意。
文摘 插图：
According to the classical view, business's only social responsibility is to maximize financialreturns for stockholders. The opposing socioeconomic view holds that business has a responsibilityto the larger society.
The arguments for business being socially responsible include public expectations, long-runprofits, ethical obligation, public image, a better environment, fewer government regulations,balancing of responsibility and power, stockholder interests, possession of resources, and thesuperiority of prevention over cures. The arguments against hold that social responsibility violatesthe profit maximization objective, dilutes the organization's purpose, costs too much, gives businesstoo much power, requires skills that business doesn't have, lacks accountability, and lacks widepublic support.
Social responsibility refers to business's pursuit of long-term goals that are good for society.Social responsiveness refers to the capacity of a firm to respond to social pressures. The formerrequires business to determine what is right or wrong and thus seek fundamental ethical truths,while the latter is guided by social norms.
Most research studies show a positive relationship between corporate social involvement andeconomic performance. The evidence does not show that acting in a socially responsible waysignificantly reduces a corporation's long-term economic performance.
A stakeholder is any constituency in an organization's environment that is affected by theorganization's decisions and policies. By focusing on the organization's stakeholders and theirexpectaions of the organization, management is less likely to ignore its responsibilities to crucialconstiuencies.
