Business Stripped Bare: Adventures of a Global Entrepreneur
基本信息·出版社：Virgin Books ·页码：352 页 ·出版日期：2008年09月 ·ISBN：0753515024 ·条形码：9780753515020 ·装帧：平装 ·正文语种：英语 ...
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Business Stripped Bare: Adventures of a Global Entrepreneur |
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Business Stripped Bare: Adventures of a Global Entrepreneur |
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基本信息·出版社：Virgin Books
·页码：352 页
·出版日期：2008年09月
·ISBN：0753515024
·条形码：9780753515020
·装帧：平装
·正文语种：英语
内容简介 From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue's success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference. --This text refers to the Hardcover edition.
作者简介 Sir Richard Branson is a hugely successful international entrepreneur, icon, and chairman of the Virgin Group. His autobiography Losing My Virginity and his second book Screw It, Let's Do It have both been international bestsellers.
