Services Marketing

基本信息·出版社：South-Western, Div of Thomson Learning
·页码：608 页
·出版日期：2005年12月
·ISBN：0324422830
·条形码：9780324422832
·装帧：平装
·正文语种：英语

内容简介 "Services Marketing: Concepts, Strategies and Cases, 3rd Edition" offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture.