Integrated Advertising, Promotion, and Marketing Communications

基本信息·出版社：Pearson Education
·页码：544 页
·出版日期：2008年02月
·ISBN：0132382091
·条形码：9780132382090
·装帧：平装
·正文语种：英语

内容简介

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

 

Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.