基本信息·出版社：Collins Design
·页码：256 页
·出版日期：2006年08月
·ISBN：0060893516
·条形码：9780060893514
·装帧：精装
·正文语种：英语
·外文书名：POP海报400例
内容简介
Imaginative and inspirational, Point of Purchase is an essential resource for creating striking and innovative exhibition and store displays.
This book showcases a variety successful point of purchase displays that look great, use retail space efficiently, and drive sales. It presents a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic arts fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers. With full-color photographs throughout, Point of Purchase is a must for anyone involved in retail, interior, and exhibition, stand, and event design.
作者简介
Marta Serrats in a writer specializing in architecture and design, whose previous books include Big Designs for Small Kitchens, New Shops & Boutiques, and Sign Graphics.