基本信息·出版社：Alpha ·页码：432 页 ·出版日期：2003年03月 ·ISBN：0028644492 ·International Standard Book Number：0028644492 ·条形码：978 ...
基本信息·出版社：Alpha
·页码：432 页
·出版日期：2003年03月
·ISBN：0028644492
·International Standard Book Number：0028644492
·条形码：9780028644493
·EAN：0021898644497/9780028644493
·版本：2
·装帧：平装
·正文语种：英语
·丛书名：Complete Idiot's Guide to
内容简介 A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.
Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.