Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selli

基本信息·出版社：Hyperion Books
·页码：288 页
·出版日期：2008年07月
·ISBN：1401309666
·条形码：9781401309664
·装帧：平装
·正文语种：英语
·外文书名：长尾理论(修订更新版)

内容简介 The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

"It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix

"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."

--Eric Schmidt, CEO, Google

"Anyone who cares about media . . . must read this book."

--Rob Glaser, CEO, RealNetworks