MARKETING MANAGEMENT: International Edition

商家名称	信用等级	购买信息	订购本书
		MARKETING MANAGEMENT: International Edition
		MARKETING MANAGEMENT: International Edition

基本信息·出版社：Pearson Education
·页码：816 页
·出版日期：2008年05月
·ISBN：0131357972
·条形码：9780131357976
·装帧：平装
·正文语种：英语

内容简介

For undergraduate and MBA marketing management and strategy courses.

 

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

 

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