MARKETING MANAGEMENT: International Edition

基本信息·出版社:Pearson Education ·页码:816 页 ·出版日期:2008年05月 ·ISBN:0131357972 ·条形码:9780131357976 ·装帧:平装 ·正文语种:英 ...

 MARKETING MANAGEMENT: International Edition


基本信息·出版社:Pearson Education
·页码:816 页
·出版日期:2008年05月
·ISBN:0131357972
·条形码:9780131357976
·装帧:平装
·正文语种:英语

内容简介

For undergraduate and MBA marketing management and strategy courses.

 

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.