基本信息·出版社:Pearson Education ·页码:816 页 ·出版日期:2008年05月 ·ISBN:0131357972 ·条形码:9780131357976 ·装帧:平装 ·正文语种:英 ...

基本信息·出版社:Pearson Education
·页码:816 页
·出版日期:2008年05月
·ISBN:0131357972
·条形码:9780131357976
·装帧:平装
·正文语种:英语
内容简介
For undergraduate and MBA marketing management and strategy courses.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
