基本信息·出版社：Harvard Business School Press ·页码：224 页 ·出版日期：2008年09月 ·ISBN：1422115011 ·International Standard Book Number： ...
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Iconoclast: A Neuroscientist Reveals How to Think Differently |
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Iconoclast: A Neuroscientist Reveals How to Think Differently |
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基本信息·出版社：Harvard Business School Press
·页码：224 页
·出版日期：2008年09月
·ISBN：1422115011
·International Standard Book Number：1422115011
·条形码：9781422115015
·EAN：9781422115015
·装帧：精装
·正文语种：英语
内容简介 在线阅读本书
No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.
Though indispensable, true iconoclasts are few and far between. In
Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.
Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances.
Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.
作者简介 Gregory Berns, MD, PhD, is professor of psychiatry and behavioral sciences at Emory University. He has written for numerous science publications and has been interviewed on National Public Radio, CNN, and ABC's
Primetime. He has been profiled frequently in the
Wall Street Journal,
New York Times, and other media.
媒体推荐 This fascinating work lays out where great ideas come from, how our brain often works against us, and what we can do about it to seize the day. --Fast Company, Best Business Books of 2008
专业书评 From Publishers Weekly
Psychiatry professor Berns (Satisfaction: The Science of Finding True Fulfillment) describes an iconoclast as "a person who does something that others say can't be done." Though keeping his promise to reveal the "biological basis" for the ability to think outside the box, Berns keeps technical explanation to a minimum, instead using themes like perception, fear and networking to profile a number of famous free-thinkers. While the ordinary person perceives the world based on his past experience and "what other people say," the iconoclast is both willing and able to risk seeing things differently; in the case of glass sculptor Dale Chihuly, his creative breakthrough (departing from symmetry in his ice-sculptures) came after a car crash blinded him in one eye, literally changing his view of the world. The will to take risks is also paramount; Cardinals baseball coach Branch Rickey and his controversial hire Jackie Robinson, the first black man in the Majors, provide models of imagination and fearlessness. Berns also looks at iconoclasts like Steve Jobs, Martin Luther King Jr., Henry Ford, the Dixie Chicks, Warren Buffett and Picasso, relating in lucid terms the mindsets that set them apart.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
目录 Introduction - Doing What Can't Be Done Howard Armstrong Chapter 1 - Seeing Like an Iconoclast Dale Chihuly, Paul Lauterbur, Nolan Bushnell Chapter 2 - From Perception to Imagination Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis Chapter 3 - Fear: The Inhibitor of Action Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions Chapter 4 - How Fear Distorts Perception NASA, Richard Feynman, Solomon Asch, Martin Luther King, Jr Chapter 5 - Why the Fear of Failure Makes People Risk Averse David Dreman, Bill Miller, Henry Ford Chapter 6 - Brain Circuits for Social Networking Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett Chapter 7 - Private Spaceflight: A Case Study of Iconoclasts Working Together Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans Chapter 8 - When Iconoclast Becomes Icon Arthur Jones, Jonas Salk, Steve Jobs
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