Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergr

基本信息·出版社：HarperCollins Publishers
·页码：272 页
·出版日期：2004年12月
·ISBN：0060745819
·条形码：9780060745813
·版本：2004-12-01
·装帧：平装
·开本：32开 Pages Per Sheet
·丛书名：Collins Business Essentials
·外文书名：飓风内部

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Book Description
In this, the second of Geoff Moore’ s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.

Updated for the HarperBusiness Essentials series with a new author’ s note.
Once a product “ crosses the chasm” it is faced with the “ tornado, ” a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Book Dimension
length: (cm)20.3 　　　 　　　　　 　　　　　 width:(cm)13.5