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Best Ugly: Restaurant Concepts and Architecture by Avroko |  |
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Best Ugly: Restaurant Concepts and Architecture by Avroko | |
How did the James Beard award–winning design and architecture team AvroKO become one of the hottest restaurant design firms in Manhattan? They start with a concept, which blossoms to images, ideas, colours, and objects. One of the design lexicons that stuck with the design team is "best ugly" – a term that AvroKO came across when traveling together in China. The oxymoronic yet interesting term is used to describe something that is beautiful and charming in an offbeat, awkward, and obtuse sort of way. In their design book, "Best Ugly", the thirtysomething design team of best friends shows readers how each idea and concept can be integrated into a sophisticated design touch. For anyone interested in design, restaurants, architecture, or sexy photography, "Best Ugly" is a visual feast.
AvroKO is Adam Farmerie, William Harris, Kristina O'Neal, and Greg Bradshaw. The four friends first collaborated at Carnegie Mellon University, and they continued their partnership to found AvroKO in 2000.Since then, the team has designed some of New York's most memorable restaurant and lounge spaces, and are currently at work on ground-breaking designs for hotels, residential developments, and retail spaces worldwide.
