The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the L

基本信息·出版社：Portfolio
·页码：336 页
·出版日期：2004年11月
·ISBN：1591840384
·条形码：9781591840381
·版本：2004-11-01
·装帧：精装
·开本：32开 Pages Per Sheet
·外文书名：营销攻略——杀手级行销5大攻守力

内容简介 Book Description
The Marketing Playbook is the step-by-step guide to understanding and applying the five plays that helped make Microsoft a huge success in each market. Just as a coach diagrams plays for his team to face various competitors, Zagula and Tong outline simple but powerful methods that any company - regardless of size, product, or resources - can use to map out and put into action an effective marketing campaign.

Book Dimension
length: (cm)21.6 　　　 　　　　　 　　　　　 width:(cm)14.7
目录
Foreword by Steve Hooper
1 Getting started
2 The drag race
3 The platform play
4 The stealth play
5 The best-of-both play
……