Wally Olins: The Brand Handbook

基本信息·出版社：Thames & Hudson
·页码：112 页
·出版日期：2008年06月
·ISBN：0500514089
·条形码：9780500514085
·装帧：精装
·正文语种：英语
·外文书名：沃利·奥林斯: 21世纪成功品牌的塑造者

内容简介 Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them a and consumers buy into them.