Succeeding Like Success: The Affluent Consumers of Asia

基本信息·出版社：Wiley
·页码：200 页
·出版日期：2007年03月
·ISBN：0470822104
·条形码：9780470822104
·版本：1
·装帧：平装
·丛书名：Masercard Worlwide
·外文书名：亚洲精英

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Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described