基本信息·出版社：CMP Books
·页码：359 页
·出版日期：2004年03月
·ISBN：1578203120
·条形码：9781578203123
·装帧：平装
·正文语种：英语
内容简介 Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you’ll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software through fulfilling orders. The expanded and updated second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs, as well as security issues and search engine marketing. Using this book as a tutorial and reference, you’ll learn how to:
• Create a custom business model for success.
• select the software, hardware and hosting service that will best meet your needs.
• Master outsourcing, building traffic, order processing, and fulfillment.
• Choose the type of site that will fit your needs, with real-world examples of what to do — and what not to do.
• Choose the right vendors and consultants to get the job done -- and learn how to manage their work effectively.
• Build a web site that stands out from the rest.
• Keep your customers happy with easy access, prompt delivery, good customer service, and continuous enhancement of site quality and content.
作者简介 Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.
编辑推荐 Review
"... filled with details galore, covers everything from A to Z.... [An] excellent book for intermediate and experienced Web-based business owners." - MerchantSeek.com"
"...offers a wealth of information on how to design, build and maintain a successful web-based business...Two thumbs up." -- R2J2Studios.com
"Completely covers the rudiments of e-business with succinct guidance on how to analyze, build, maintain and operate web businesses." -- Today's Librarian
"Filled with details galore, covers everything from A to Z. Excellent book for intermediate and experienced web-based business owners." -- MerchantSeek.com
"Really stands out...providing an overall understanding of the processes of creating, building and maintaining an e-commerce Web site." -- First Monday