Sales Management

商家名称	信用等级	购买信息	订购本书
		Sales Management
		Sales Management

基本信息·出版社：McGraw-Hill Education - Europe
·页码：288 页
·出版日期：2004年03月
·ISBN：0071435352
·条形码：9780071435352
·版本：第2版
·装帧：平装
·开本：32开 Pages Per Sheet
·丛书名：Executive MBA Series
·外文书名：EMBA教材系列: 销售管理

内容简介 Publisher Comments :
The Handy Paperback Edition of McGraw-Hill's One-Volume, MBA-Level Course on Sales Management

The hardcover edition of McGraw-Hill's Sales Management is renowned for its straightforward treatment of the entire process of recruiting, building, and managing a results-driven sales team. Now, this value-packed paperback edition provides busy executives with everything found in the hardcover, all in a package designed to be more easily transportable and affordable.

Look to this all-in-one sales manager's guide for comprehensive facts and analysis on:
1.Strategy and objectives
2.Hiring
3.Training
4.Compensation
5.Organization
6.Deployment
7.Forecasts
8.Sales plans
9.Nonmonetary motivators
10.Sales force automation
11.Performance evaluations

As a sales manager, your career success depends on the performance and success of your sales team. Discover how to train and retain a team of top sales professionals--and mold that team into a motivated and cohesive sales unit--in Sales Management.

Look to the McGRAW-HILL EXECUTIVE MBA SERIES for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other paperback titles in the series include:
1.Finance and Accounting for Nonfinancial Managers
2.Mergers & Acquisitions
3.Corporate Strategy

Synopsis:
THE MCGRAW-HILL EXECUTIVE MBA SERIES
"Executive education is suddenly every CEO's favorite strategic weapon."
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　--BusinessWeek

Now repackaged in easily transportable paperback editions, these informative titles--written by frontline executive education professors and modeled after the programs of the nation's top business schools--will find new popularity with today's on-the-go, every-second-counts executive.

Book Dimension
Height (mm) 226 　　 Width (mm) 152
作者简介 Robert J. Calvin is an adjunct professor at the University of Chicago Graduate School of Business, where he teaches sales force management in the MBA and executive education programs. Dr. Calvin is also president of Management Dimensions, Inc., an international consulting firm specializing in sales management training, sales training, marketing, and strategy. He is the author of Entrepreneurial Management.

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