基本信息·ISBN：0738205354 ·条形码：9780738205359 ·装帧：精装 ·开本：0开 Pages Per Sheet ·外文书名：关于创意的创意 ...
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New Ideas About New Ideas: Insights On Creativity From The World's Leading Innov |
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New Ideas About New Ideas: Insights On Creativity From The World's Leading Innov |
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基本信息·ISBN：0738205354
·条形码：9780738205359
·装帧：精装
·开本：0开 Pages Per Sheet
·外文书名：关于创意的创意
内容简介 A one-of-a-kind glimpse into the essence of creativity, with inspiring insights from some of the world's most creative minds.
In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people--from architect Frank Gehry to physicist Brian Greene--White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.
Shira P. White, G. Patton Wright is President of the SPWI Group,a leading innovation management and new product develpment consulting firm.An accomplished painter and writer,she has served as an instructor at the Pratt Institute and lecturer at NYU's Stern Graduate School of Business and School of Visual Arts.She lives in New York City.
媒体推荐 "Filled with insight about the creative process and presented most engagingly." --
New York Times"For all those interested in the mysteries of the creative process, this book is essential reading." --
Milton Glaser, founder, New York Magazine and Pushpin Studio"If every businessperson read this book, the increase in our country's productivity would be astonishing." --
Seth Godin, author, Permission Marketing, Unleashing the Idea Virus, Survival is Not Enough, and contributing editor, Fast Company"If you are searching for that elusive creative 'edge' where the best ideas are generated, don't miss this book." --
Michael Wolff, author, Burn Rate"New Ideas about New Ideas [provides] eloquent insights into how our heads create the ideas that transform businesses and lives." --
Rick Levine, co-author, The Cluetrain Manifesto"White brings an unusual perspective to questions about creative thinking." --
Baltimore Sun"White shares the secrets of successful innovators, providing insight into the impact of creativity and innovation on business success." --
Tom Purves, Chairman & CEO, BMW of North America, LLC"White's book presents diverse perspectives on the driving forces behind the most creative companies today." --
Michael L. Williams, Manager of Quality and Business Excellence, The Dow Chemical Company"White's extremely insightful and very readable book describes the best of creative thinking and innovative pursuits in business today." --
Dr. Carol A. Cooper, Director, Value Management, Bayer Corporation"[A] wonderfully insightful blend of art and business, music and management, architecture and organization. Definitely fun to read." --
Stan Davis, author, Lessons From the Future and Blur 目录 Preface
Introduction
Sizzling Spaces:Making Innovation Happen
Spark Soup:Where Innovation Begins
Bubbling:New Approaches to Idea Development
The Valuations Struggle
Going Live:Bringing New Ideas to Life
Integrated Circuitry:Mechanisms of Innovation Action
Rocket Design:Innovating the Organization
Featured Organizations and Individual Profiles
Notes
Gredits
Index
About the Author
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