Crafting and Executing Strategy: With OLC, PowerWeb and Case-Tutor Download Code

基本信息·出版社：McGraw-Hill Education
·页码：1056 页
·出版日期：2004年08月
·ISBN：0071114009
·条形码：9780071114004
·装帧：平装
·外文书名：战略制定与执行

内容简介 Thompson, Strickland and Gambles', "Crafting and Executing Strategy, 14e" presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, "Crafting and Executing Strategy" includes a case line-up that will spark student interest and generate lively classroom discussions.