Dictionary of Marketing Terms

基本信息·出版社：Barron's Educational Series, Inc.
·页码：579 页
·出版日期：1994年04月
·ISBN：0812017838
·International Standard Book Number：0812017838
·条形码：9780812017830
·EAN：9780812017830
·版本：2nd
·装帧：乙烯基装订
·正文语种：英语
·丛书名：Barron's Business Guides

内容简介 This up-to-date dictionary features 3500 marketing terms defined clearly and concisely. The terms are arranged alphabetically and cover everything from words and phrases used in print and broadcast media to social, cultural, consumer, and legal marketing terminology. Here's an invaluable reference for the business person student, or anyone looking to learn more about marketing.