基本信息·出版社：Architectural Press ·页码：312 页 ·出版日期：2007年10月 ·ISBN：0750684747 ·条形码：9780750684743 ·装帧：平装 ·正文语种： ...
| 商家名称 |
信用等级 |
购买信息 |
订购本书 |
|
|
 |
Marketing Green Building Services: Strategies for Success |
 |
|
|
Marketing Green Building Services: Strategies for Success |
|
基本信息·出版社：Architectural Press
·页码：312 页
·出版日期：2007年10月
·ISBN：0750684747
·条形码：9780750684743
·装帧：平装
·正文语种：英语
内容简介 Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace.
With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies.
The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
* Find out how leading-edge firms market and sell green buildings
* Develop strategies for success in this fast growing, constantly changing and highly competitive marketplace
* Learn how to understand client motivations and respond to them with appropriate marketing tactics and communications strategies
作者简介 Jerry Yudelson, PE, MS, MBA, LEED AP, is a professional engineer and a former board member of the U.S. Green Building Council (USGBC). He is founder and principal of Greenway Consulting Group, L.L.C., Tucson, Arizona. He is an expert in the USGBC's LEED green building rating system, and has trained more than 2,500 people in the LEED system since 2001. He has more than 25 years of experience with marketing renewable energy systems, building design and site planning services, environmental remediation, water conservation and waste management. He co-founded one of the green building industry's leading consulting firms, served for eight years as marketing and sustainability director for two leading consulting engineering firms. He writes and speaks frequently on marketing aspects of green buildings and developments to national and international audiences.
编辑推荐 Review "I would strongly recommend this work as essential reading, not only for budding entrepreneurs, but for all those from non financial backgrounds whose career paths take them into jobs that carry profit responsibility. It will also be of value to business studies students as a 'crammer'." - Philip Sadler, CBE, Formerly Chief Executive of Ashridge Management College.
"I would strongly recommend this work as essential reading, not only for budding entrepreneurs, but for all those from non financial backgrounds whose career paths take them into jobs that carry profit responsibility. It will also be of value to business studies students as a crammer. " --Philip Sadler, CBE, Formerly Chief Executive of Ashridge Management College
Review "I would strongly recommend this work as essential reading, not only for budding entrepreneurs, but for all those from non financial backgrounds whose career paths take them into jobs that carry profit responsibility. It will also be of value to business studies students as a 'crammer'."
- Philip Sadler, CBE, Formerly Chief Executive of Ashridge Management College.
